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First, it was the 'Conference of the People'. Now, it's a podcast dedicated to sustainability, specifically their reporting released in 2022.
Puma is taking a very innovative approach to sustainability. In two years, it will be interesting to see if they put their purpose where the profit is.
In the meantime, they have carved out their own space as a brand that follows through with tangible action that brings their customers, shareholders, investors and competitors on the journey with them. Smart.